publication design and visual identity

Agata Smok is a passionate and innovative graphic designer, dedicated to transforming complex content into extraordinary visual experiences. Based in Kortrijk, Belgium she works on international assignments in English (most of the time), Dutch (a lot), Polish (a bit) and French (a little bit). She is often hired for her hand-crafted style that balances simplicity, texture and heart. Clients include European Commission, Nike, Flemish government and many more. For inquiries and questions, please get in touch agata@agatasmok.be.

Your publications deserve designs that grab readers' attention at first glance. I specialize in creating eye-catching covers, layouts, and illustrations that beautifully reflect the essence of your content. Whether your publications are destined for print or digital platforms, I am well-versed in optimizing designs for both. From high-quality print-ready formats to responsive digital layouts, your content will shine across all mediums.

Since 2012 I’ve been visually translating complex and technical content to make it understandable to variety of end-users. Which in practice means that I take a 500-pages research and try to boil it down to something I could talk about with my neighbours. I specialise in dissemination of initiatives like Smart Cities Marketplace, City-Zen and the Horizon 2020 projects STORY, ENCLUDE, as well as DECIDE. I attract attention to Clean Energy European Commission’s initiative Clean energy for European islands, or Flemish VLAIO projects like BIDC or ROLECS.


  • A huge thanks to our amazing designer Agata Smok for creating workshop and communication materials that really sparkle with imagination and creativity. She has done hero's work for ENCLUDE, way above and beyond what anyone could ask for.

    BinBin Jiang Pearce,
    Assistant Professor of Policy Analysis and Design,
    Technical University Delft

  • Agata, your dedication and contributions to our project are truly appreciated. We're thrilled to have the opportunity to collaborate with someone as committed as you.

    Emmanuel Daemers, Communication expert at the Green Overseas Programme

  • Thanks a lot for the fantastic work and your fast and meticulous uptake of comments. It’s been wonderful, efficient, and overall excellent!

    Dina Eparkhina, EuroGOOS

  • We were blown away by Agata's ideas, energy and passion. Her exceptional creativity and a great understating of the latest trend and their function in the research environment have been of great help to our project.

    Malgorzata (Gosia) Matowska, Th!nk E

  • Agata provided us with visualisations, which without any doubt are among the best I have ever seen in the field of science. I am very much looking forward to collaborate with her again, hoping that she can provide us with even more creative and intuitive representations of what we are doing.

    Dr. Michael Brenner-Fliesser, JOANNEUM RESEARCH Forschungsgesellschaft mbH

  • Working together with our designer, we are trying to find ways of communicating science that speak to the interest and delight of those who are may not be steeped in research themselves.

    BinBin Jiang Pearce
    Assistant Professor of Policy Analysis and Design
    Technische Universiteit Delft

  • A shoutout to our awesome designer Agata Smok for bringing our ideas to life with visually stunning materials! 👏

    Nely Mokay, PhD Candidate,
    Technical University Delft

  • Het was een plezier om met jullie samen te werken. (...) Het resultaat is toch vrij uniek, vind ik.

    Bert Blocken, Professor of Engineering - Aerodynamics

books that inspire and instruct

I've had the privilege of working with diverse clients across various industries, consistently delivering designs that stand out. My portfolio showcases a range of projects, highlighting my ability to adapt to different styles and visions while maintaining a cohesive and professional look. Let's collaborate to create stunning publications that captivate, inspire, and leave a lasting impact. Together, we'll turn your ideas into visual masterpieces that readers won't be able to resist. Don't miss the opportunity to work with a dedicated graphic designer who is passionate about your success. Contact me today to discuss how I can contribute to your upcoming projects. For inquiries and questions, please get in touch agata@agatasmok.be.

  • Book design

    When you meet me, you will see how totally into book design I am. It’s kind of my thing – I am passionate about it. I want to create the perfect book for you, something you’ll be proud to show off.

  • Brochure & catalogue design

    You know those brochures and catalogs that really catch your eye? Whether it’s for a policy paper, a project proposal, or a commercial catalog, I make sure they stand out. Trust me, it's hard to ignore a good one.

  • Newspaper & magazine design

    Ever wonder how newspapers and magazines explain content visually? Well, that’s my specialty. I love organizing all the info, laying it out, and making it work. Plus, I get how fast things move in the publishing world – I am here to make it all easier for everyone.

  • Editorial coordination

    Making a book can feel overwhelming, right? From editing to design, budgeting to printing, there’s a lot to handle. But don't stress – I have got your back every step of the way. Just leave it to me, and you can relax knowing it’s all taken care of.

    Editorial coordination

I like a story that holds abstractions, and that’s what visual identity can do.

Agata Smok is a visual communication designer based in Belgium. She specialises in design for sustainability and research. Next to editorial design she collaborates with a wide range of clients in the cultural and commercial sectors to produce brand identities, websites, interactive games, and illustrations.