Typography is an invisible art. When executed well, it disappears entirely, allowing words to do their work—inform, persuade, comfort, inspire—without distraction. It is the quiet architect behind clarity, the unseen force that guides the reader’s eye and mind through meaning with grace and ease. And yet, despite its omnipresence in our daily lives, typography often remains an afterthought, something we engage with unconsciously rather than intentionally.

Today I’m debuting a new (one-off? recurring? let’s see how it goes!) series on fonts because I have spent too much time toggling between type samples and squinting at letters with suspiciously similar descenders. If I must, you must.