An act of consideration
Navigating design, Fonts Agata Smok Navigating design, Fonts Agata Smok

An act of consideration

After reading this, you'll know what typography fanatics mean when they say "fix the orphan". Noticing these small layout disruptions and caring enough to fix them isn't pedantic at all. It's an act of consideration for every person who will encounter our work, a small kindness embedded in the very structure of how we present words to the world.

Read More
Reading, redefined
Fonts Agata Smok Fonts Agata Smok

Reading, redefined

Imagine, for a moment, that letters blur and shift, that a lowercase “g” might be mistaken for a “q,” that a “B” and an “8” are twins in disguise. Imagine that the simple act of reading a menu, a street sign, a prescription label is a challenge rather than an afterthought. For millions, this isn’t an exercise in imagination—it’s a daily reality. Vision impairment makes reading an obstacle course, where clarity is a luxury. And that’s where Atkinson Hyperlegible comes in, not as decoration, but as a bridge. A font designed not just to be read, but to be understood. A font that refuses to let a letter be mistaken for another.

Read More
Typography is an invisible art
Fonts Agata Smok Fonts Agata Smok

Typography is an invisible art

Typography is an invisible art. When executed well, it disappears entirely, allowing words to do their work—inform, persuade, comfort, inspire—without distraction. It is the quiet architect behind clarity, the unseen force that guides the reader’s eye and mind through meaning with grace and ease. And yet, despite its omnipresence in our daily lives, typography often remains an afterthought, something we engage with unconsciously rather than intentionally.

Read More